The BTC Brand Promise
Through honesty, transparency and open engagement, BTC helps customers take back the technologies that connect them to the world.
“Bringing Technology Closer”
The BTC Mission
Since opening in the 1950s, we have worked hard to meet and surpass every communication need. Our company stays up-to-date with new technologies and incorporates the latest trends into our service of Ballard County and western McCracken County.
We strive to provide the highest level of service, as a cooperative that serves our neighbors and friends in Ballard and McCracken counties. We support local businesses, school systems and community events and play a vital role in the growth and economic strength of our community.
The BTC Brand Voice
BTC’s communications are often technical in the information they articulate, so the goal is to keep the tone of the content very casual and simple as often as possible. BTC’s brand promise is about building connections. Honesty, transparency, and emotional earnestness create a good balance.
Logo
Full Logo
This is the preferred version of the logo to be used whenever possible.
Full Logo Reversed
Use this version on a dark background
Alternate Logo
When a smaller logo is needed and readability is a concern, use this version of the BTC logo, which excludes the tagline.
Alternate Logo Reversed
Use this version when a smaller logo is needed on a dark background
Colors
PMS 376 C
CMYK 56/3/100/0
RGB 127/188/3
HEX #7fbc03
PMS 299 C
CMYK 74/21/0/0
RGB 0/160/224
HEX #00a0e0
PMS 2593 C
CMYK 63/94/0/0
RGB 121/54/148
HEX #793594
PMS 425 C
CMYK 63/56/53/28
RGB 88/88/90
HEX #58585A
Patterns & Gradients
Green to Blue Gradient
#7fbc03 to #00a0e0
Blue to Purple Gradient
#00a0e0 to #793594